Link Popularity Case Study from a Dumbbells Retailer

By Michele Moncrieffe


I maintain a website that caters exclusively to kettlebell sales. You may be asking yourself, what are kettlebells? Well, kettlebells a kind of weight that exercisers use when training. I endorse them, but this isn't the point of the article, or why you are here. You've come to gain some insight into link popularity. Initially, I wasn't familiar with link popularity, and that is where I erred greatly.

The amount of weight Google gives to a link is link popularity. While you might have known that acquiring links to your website is a fundamental part of SEO, or search engine optimization; did you assume that all links held equal weight? This could be true on Bing and Yahoo, but Google has an intricate system to rank singular links, with higher ranks being better.

Every page is ranked by Google on a scale of 0 to 10. Google calls this a "PageRank." You might infer from the name that the term refers to the rank of the page, however, it's named for Larry Page, a computer programmer and co-founder of Google. The scale is not ordinal but logarithmic, which means that having a PageRank 1 is ten times greater than PageRank 0. While PageRank 2 is one-hundred times greater than a PageRank 0. A PageRank 10 value is equivalent to ten billion PageRank 0's.

Of course, getting a PageRank 10 to link to you is a challenge; there aren't even too many out there, and they're all extremely picky about whom they link to. Generally, if you can get a PageRank 4 or higher to give you a link, this is a major get. So, do what you have the ability to get as many of these as possible to improve your link popularity. If you want to check the PageRank of an individual website, you can Google a tool online.

Suddenly, why my site devoted what are kettlebells seemed obvious; I was getting a ton of links, but they were all from pages with a PageRank of 0 or 1. My competitors were certainly getting links worth a great deal more. Now, my job is clear: I need to start getting superior links.




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