Increase Game Attendance With Sports Inflatables

By Stacey Massey


Promotion is an important part of high school, college and professional sports. Without it, there would be no way to increase crowd attendance. Without fans in the seats, it is impossible to generate money for the sports program and over time the program starts to suffer. Sports inflatables are a great promotional tool that draw new people out to games for entertainment.

For high school and college level events, inflatable tunnels are a popular choice. They are used during basketball, football, soccer and hockey games. The home team enters the playing area through the tunnel and unexpectedly bursts through the opening. This action is usually a surprise for fans in attendance and often elicits an immediate cheering response.

Sponsored advertising can be put right on the tunnel itself, which is appealing to potentially new sponsors. Not only is the tunnel fun for the fans, but it also makes a great marketing platform as well. Sponsors pay for their ads to be placed there and the program earns money they need.

Inflatable tents are another popular choice for all levels of sporting events. They are quick to setup and provide an instant setting for a fan celebration, or a place to let some of the players interact with fans and sign autographs. They too come with the ability to place advertisements on them, which further increases the exposure you can offer potential sponsors.

Another great option is inflatable batting cages for baseball games. They are an interactive option that allows fans to show off and have a little fun while waiting for the game to start. From a marketing perspective, you could charge to use the batting cage or you could use it as a way for doing prize giveaways. Free tickets, team merchandise and money are all great prize options. Prize oriented activities are a great way to draw a large crowd and get fans more involved. As a result, less seats are left empty.

Inflatables are possible to use during home events or away games. Once deflated and folded, they are very easy to transport. Using them during away games is a good way to get more fans to travel to those events. Home games generate the most income for the team, but having the fans in attendance while on the road is also important.

The media also loves events that feature inflatables. By setting up items like a tunnel and a tent for a meet and greet, you are more likely to grab media attention and increase the team's exposure. Being featured on the news is an excellent way to increase exposure and get more people interested in attending games.

Sports inflatables are a cheap marketing tool that provides years of use. As long as they are stored and care for properly, they will work well for many years after purchase. Inflatables are fun for the fans and get people excited about future games. They also have the advantage of generating additional revenue with sponsored ads. You might even be able to gain a few new sponsors with this new form of marketing.




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